Explore use cases

We run hundreds of studies every year, and each one is slightly unique

Brand lift

advertising

Leverage Pilotly's brand lift methodology to get a deep look at how your content and brand impacts audience perceptions. Screen a variety of content to your target audience, including branded integrations and sponsored videos, to optimize content creation, strategy and outcomes. Pilotly’s methodology is flexible and can include either qualitative, quantitative, or a hybrid solution based on your needs.

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Key art

entertainment

Easily test images and titles with your target audience to provide diagnostic insights that can help you identify which image and title combination can work best for your creative. If you plan to place your content within a streaming video platform, leverage our simulated SVOD environment to get a natural read on viewer intent and responses.

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Focus groups

entertainment · advertising · consumer brands

Moderated sessions with the people your work is made for, run remotely in 30+ markets and recorded with transcripts. Pair a group with a screening so the conversation starts from what the room actually felt, moment to moment, rather than from memory.

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Audio

entertainment

Video isn't the only creative Pilotly can deliver insights on. Gather feedback on music, podcasts, audiobooks, and more. Identify key moments, evaluate pacing, and improve your ability to attract and engage listeners by capturing moment-to-moment sentiment across the duration of the experience.

UX research

entertainment

Put a prototype, a player or a whole flow in front of the audience that will use it and watch where attention goes. Task-based sessions, in-context screens and exit surveys show what people did, where they stalled, and what they say they would do next.

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Films

entertainment

Safely screen your full feature film to any movie-viewing target audience in the world. Upon video upload, our Content Intelligence Engine breaks your film into scenes and identifies the characters. This helps you understand how viewers feel moment-to-moment about the creative overall, the pacing, characters, as well as their relationships.

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Concept

entertainment

Test an idea before it is made: a logline, a treatment, a sizzle or a pitch deck, read by the audience it is meant for. Learn which premise earns a second look, which title and framing carry it, and what the room expects the finished piece to be.

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Episode(s)

entertainment

Screen your new shows securely in high quality while using all of the tools you need to capture meaningful signals from your target audience. Pilotly tests both rough cuts and locked cuts, and can perform multiple-episode binge studies to gauge virality. Real-time sentiment tracking with tune-outs provides valuable insights and can be compared against your own baselines or genre norms.

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Marketing promo & ads

entertainment · advertising · consumer brands

Whether a trailer, ad, or other short-form promo, Pilotly can test monodically or place target content in-context to get even more realistic reactions from your target audience(s). Get feedback from viewers who see ads in their natural environment, placed as pre-roll, post-roll, or during an ad break of an actual episode clip.

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