Welcome to your plan.

“How do shoppers talk about the category?”

see how we run your sessions

step 01

choose your participants

weekly grocery shoppers

lapsed buyers

competitor loyalists

We hand-pick the shoppers you’ll talk to.

We screen every participant against your criteria before they’re booked.

Every session is scheduled and confirmed for you, so your room is full when you go live.

26M+

people to recruit from

30+

countries

1:1

or groups

100%

live moderated

Sports drink campaign still

sports drink

ad campaign

24 sessions

24 participants

step 02

kickoff

Get from kickoff to your first session, fast.

Hear how shoppers describe the category.
goal 01
Find the words they use, not ours.
goal 02
Know what would make them switch.
goal 03

A request form quicker than email auto-prices your study and books the kickoff call.

step 03

fielding

Live conversations, run for you.

Our moderators lead every session while your team watches from the backroom.

session 2 of 4 · livelive
dana · weekly shopper
marcus · value seeker
li · new parent
rosa · club-store
kai · lapsed buyer
moderator

step 04

results

Hear exactly why, in their words.

Live conversations surface the reasons behind the reactions, with clips your brand, media, and creative teams can watch.

theme:
clips:
price vs value · 9 of 12 sessions
“I’ll pay more if I can see why. Most brands don’t tell me why.”
rosa · club-store shopper
“If it’s on sale I’ll try it once. Keeping me is the hard part.”
marcus · value seeker
“Price per ounce is the first thing I check.”
dana · weekly shopper
reading the label · 7 of 12 sessions
“I flip it over. If I can’t read the ingredients in five seconds, it goes back.”
li · new parent
“‘Natural’ doesn’t mean anything anymore.”
kai · lapsed buyer
“Zero sugar is the only claim I trust.”
li · new parent
why they switch · 6 of 12 sessions
“I didn’t leave because of the taste. The new one was just easier to find.”
kai · lapsed buyer
“My kids picked it. That’s usually how it goes.”
li · new parent
“Same thing, cheaper, right next to it.”
marcus · value seeker
highlight reel · 2:40
0:12
0:29
0:46
0:63
0:80
0:97
0:114
0:131
illustrative example

step 05

reporting

Let’s get deliverables to your stakeholders.

Pilotly researchers
We don’t dump data. We tell stories.
Pilotly’s moderators turn every session into themes, quotes, and a highlight reel.
Ready to share with your brand, media, and creative teams, delivered in days.
Talk to your study in plain language.
and ask it anything
what did people say about the price?
Most felt it was fair once they saw the bundle; first reactions were skeptical.

don’t leave just yet

come to the Pilotly side

We support consumer brands in several ways.

Ad creative testing

use case

In-context ad testing

methodology

Brand lift studies

use case

Messaging & claims

use case

Brand tracking

methodology

A/B testing

methodology

Ready when you want to hear why.

Book a demo and we’ll walk this exact study through with your brand, media and creative teams.

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