Short~30 words
Pilotly is a full-service creative research firm for companies that make content. Its researchers run end-to-end audience studies on Pilotly's own purpose-built platform and deliver custom, story-driven reports.
press & media
Press kit.
Everything you need to write about Pilotly: who we are, logos you can use, the people to quote, and someone to call.
26M+
vetted respondents
30+
markets fielded
MPAA & TPN
certified platform
2016
founded
Oakland, CA
headquarters
about pilotly
Boilerplate, in three lengths.
Copy any version as written. Please don't shorten the standard one yourself; the short one exists for that.
Standard~75 words
Pilotly is a full-service creative research firm for companies that make content: TV shows, films, trailers, promos, games and podcasts. For every engagement its research team designs the study, recruits the audience, fields the work on Pilotly's proprietary platform and delivers a custom, story-driven report. The platform adds secure interactive playback, in-the-moment sentiment capture, simulated streaming environments, localization across 30+ markets and an AI layer that accelerates analysis.
Long~120 words
Pilotly is a full-service creative research firm for companies that make content: TV shows, films, trailers, promos, games and podcasts. For every engagement its research team designs the study, recruits the audience, fields the work on Pilotly's proprietary platform and delivers a custom, story-driven report with a strategic readout. The platform is MPAA and TPN certified and adds secure interactive video and audio playback, in-the-moment sentiment capture, tune-out detection, simulated streaming environments, virtual focus groups through ReelChat, localization across 30+ markets and an AI layer that accelerates analysis. Pilotly was founded in 2016 by James Norman and Hector Osorio and is headquartered in Oakland, California. Clients include Amazon Studios, Audible, Paramount+, Sony and Warner Bros. Discovery.
press-logomark-ink.svg
press-logomark-cream.svg
press-wordmark-ink.svg
press-wordmark-cream.svg
- Clear spaceKeep at least the height of the mark's speech-bubble tail clear on every side.
- Minimum sizeMark no smaller than 24px tall on screen, 6mm in print. Wordmark no narrower than 120px.
- ColorInk #161616 or cream #F6F4EF only. Don't tint, gradient, or outline it.
- Don'tRotate, stretch, add a drop shadow, or set it on a busy photo without a scrim.
brand colors
Ink, cream, and six accents.
Accents are for emphasis and the footer strip, never for backgrounds behind the logo.
ink
#161616
cream
#F6F4EF
blue
#2F52E0
pink
#F816D2
green
#08BD4A
yellow
#EDF11C
purple
#6C3DF4
orange
#F57713
red
#E62E0B
leadership
Who to quote.
James Norman
CEO and co-founder
Serial entrepreneur who built his first online company at 16. Founded Ubi Video in 2008, one of the first aggregators of streaming video into a personalized cloud programming guide, then GroupFlix, the first viable à-la-carte TV model. BSE in Electrical Engineering, University of Michigan. 500 Startups alum, OTT Genius Award (2014), Next TV Rising Star in Media Technology (2017).
download bio ↗︎download photo ↗︎
Hector Osorio
CTO and co-founder
Grew up in New York City as a first-generation Colombian and found his way into code as a teenager. After Oracle, co-founded Niku, an early cloud SaaS platform that went public on NASDAQ in 2000 and was later acquired by CA. Early engineer and technical lead at Flixster, acquired by Warner Bros. in 2011. BSE in Computer Science, Harvard. 500 Startups Batch 16.
download bio ↗︎download photo ↗︎
in the press
What's been written.
“Coronavirus and the era of stay-at-home binge-watching is accelerating the entertainment industry’s reliance on data.”
The Wall Street Journal, 2020
“Pilotly’s cultural insights technology is changing the way creators do business.”
Black Enterprise, 2019
“Much like the focus groups of yore but with a contemporary sensibility.”
AWS Startups, 2018
“This process could change the nature of content creation.”
AWS Startups, 2018
media contact
Talk to a person.
press inquiries
interview requests
James Norman, CEO and co-founder
Writing about audience research? We'll show you the real thing.
Book a demo and we'll walk a real study through with you.