Competitor 1 is chosen more often (30% vs 27%). Shoppers say its product is on screen in the first second; yours appears after the scroll has moved on.

Against comparable feed ads in the category, yours indexes 116 on noticed and 94 on brand linkage. People see it; fewer know whose it is.

quotes on the thumbnail

“Bright, I stopped scrolling.” “I didn’t know what it was for until the end.”

Welcome to your plan.

“Will our ad break through in a feed?”

see how we test it in the wild

step 01

choose your tested audience

weekly grocery shoppers

lapsed buyers

competitor loyalists

We recruit consumers with interest in your brand category.

Multiple panels field at once without duplicate respondents.

Don’t worry about bad respondents. We catch that in real time, so every reaction is a real one.

26M+

vetted respondents

30+

countries fielded

duplicate respondents

24/7

quality detection

sports drink

ad campaign

2K respondents

3 countries

step 02

kickoff

Get from kickoff to fielding in as quick as 24 hours.

Know if the ad gets noticed mid-scroll.

goal 01

Find out if people link it to the brand.

goal 02

See which competitors beat us, and why.

goal 03

A request form quicker than email auto-prices your study and books the kickoff call.

step 03

fielding

Fielded where your shoppers actually see it.

Your asset sits inside a realistic environment, surrounded by the clutter it will compete with.

your post in a scrolling feedsimulated

@friend · 2h

See what gets noticed, and what gets chosen.

Your asset is read inside the environment it’ll live in, so you know if it breaks through the clutter, not just if it’s liked.

environment:

show:

vs competitors:

social feed · scroll position 4

your ad

78% noticed

competitor 1

64% noticed

competitor 2

52% noticed

competitor 3

41% noticed

competitor 4

36% noticed

illustrative example · noticed = picked out unprompted; chosen = selected to watch or buy

step 05

reporting

Let’s get deliverables to your stakeholders.

We don’t dump data. We tell stories.

Pilotly’s researchers turn your data into a story your brand, media, and creative teams can act on.

Benchmarked against category norms, in your custom format, delivered in days.

Talk to your study in plain language.

and ask it anything

did our ad get noticed?

Yes, picked out ahead of 4 of 5 competitors in the feed, but it trails on being chosen.

don’t leave just yet

come to the Pilotly side

We support consumer brands in several ways.

Ad creative testing

use case

Brand lift studies

use case

Messaging & claims

use case

Virtual focus groups

methodology

Brand tracking

methodology

A/B testing

methodology

Ready when your campaign is.

Book a demo and we’ll walk this exact study through with your brand, media and creative teams.

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