compare to category norm

Against 38 comparable category spots, this cut indexes 112 on recall and 104 on purchase intent. The logo lands four seconds later than the norm; everything else sits inside the norm band.

quotes from tune-outs

Shoppers who tuned out before the reveal said: “I didn’t know whose ad it was.” “It took too long to get to the product.”

best moment for a cutdown?

0:18 to 0:24, the product reveal through the tagline. It holds attention with every segment and carries the brand recall on its own.

Welcome to your plan.

“We have three cuts of our new spot and one media budget. We need to know which one to run.”

see how we test your ad

step 01

choose your tested audience

weekly grocery shoppers

lapsed buyers

competitor loyalists

We recruit consumers with interest in your brand category.

Multiple panels field at once without duplicate respondents.

Don’t worry about bad respondents. We catch that in real time, so every reaction is a real one.

26M+

vetted respondents

30+

countries fielded

duplicate respondents

24/7

quality detection

sports drink

ad campaign

2K respondents

3 countries

step 02

kickoff

Get from kickoff to fielding in as quick as 24 hours.

Find out which of three cuts to run.

goal 01

Find the moment the ad loses attention.

goal 02

Know which message moves category buyers.

goal 03

A request form quicker than email auto-prices your study and books the kickoff call.

step 03

fielding

Fielding that hits the right quotas, securely.

We field until every quota is hit, so you capture the right data from the right shoppers.

spot 2 of 3 · :30 cut · react while you watchdrm · watermarked

respondent 4471 · mobile

14:22 / 42:10

step 04

results

Your shoppers live react using our Sentiment Dial. We’ll tell you why.

You see every moment the audience leaned in, and every moment you lost them, while there is still time to change the creative before the spend.

max norm

min norm

0011230

😳😍🥱🤨

category buyers

competitor loyalists

Attention peaks at the product reveal and holds through the tagline. Brand recall drops when the logo comes in late, so move it up four seconds.

dianne kamin

director, APAC consumer insights

Attention drops the moment the voiceover starts explaining the benefit. Shoppers had already understood it visually. Rec. cutting the line and holding the shot.

nina goetzen

consumer insights manager

step 05

reporting

Let’s get deliverables to your stakeholders.

We don’t dump data. We tell stories.

Pilotly’s researchers turn your data into a story your brand, media, and creative teams can act on.

Benchmarked against category norms, in your custom format, delivered in days.

Talk to your study in plain language.

and ask it anything

when do people tune out?

At 0:18, before the product appears. Viewers who stay through the reveal are twice as likely to recall the brand.

don’t leave just yet

come to the Pilotly side

We support consumer brands in several ways.

In-context ad testing

methodology

Brand lift studies

use case

Messaging & claims

use case

Virtual focus groups

methodology

Brand tracking

methodology

A/B testing

methodology

Ready when your spot is.

Book a demo and we’ll walk this exact study through with your brand, media and creative teams.

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