Welcome to your plan.

“Is there an audience for this idea?”

see how we test ideas

step 01

choose your tested audience

your core audience

the ones you’re missing

the ones you’re losing

We recruit the people your decision depends on.

Multiple panels field at once without duplicate respondents.

Don’t worry about bad respondents. We catch that in real time, so every reaction is a real one.

26M+

vetted respondents

30+

countries fielded

0

duplicate respondents

24/7

quality detection

Damsel study

damsel

film

3K+ respondents

2+ countries

step 02

kickoff

Get from idea to something people can react to.

Find out who this idea is for.
goal 01
Know which lines land and which to cut.
goal 02
Size the opportunity before we commit.
goal 03

A request form quicker than email auto-prices your study and books the kickoff call.

step 03

fielding

From the page to something people can react to.

We turn your concept into A/V with AI voiceover and music, reviewed by our team, then field it to the right people.

concept · sample pilot · react while you listendrm · watermarked
Viewer screening
respondent 4471 · mobile
14:22 / 42:10

step 04

results

Hear how your idea lands, line by line.

People react to your concept as they listen, then mark the lines that land and rank the phrases that sell it.

max norm
min norm
0011230
😳😍🥱🤨
segment A
segment B
The opening line is the high point, holding across every segment. Lead with it.
dianne kamin
dianne kamin
director, APAC consumer insights
Interest dips when the concept explains how it works. People had it already; cut that to one line.
nina goetzen
nina goetzen
consumer insights manager

step 05

reporting

Let’s get deliverables to your stakeholders.

Pilotly researchers
We don’t dump data. We tell stories.
Pilotly’s researchers turn your data into a report in your stakeholders’ language.
Benchmarked against norms where they exist, in your custom format, delivered in days.
Talk to your study in plain language.
and ask it anything
who is this idea for?
Strongest with 25–34s who already use comparable products. The opening line tests best.

don’t leave just yet

come to the Pilotly side

There’s more we can test for you.

A/B testing

methodology

Multi-market studies

use case

Moment-by-moment video testing

methodology

Audience & landscape mapping

use case

Virtual focus groups

methodology

Simulated environments

methodology

Ready when your idea is.

Book a demo and we’ll walk this exact study through with your team.

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