Against 40 comparable studies, this video indexes 109 on appeal and 103 on clarity. The drop at 0:40 is the only point outside the norm band.

quotes from tune-outs

People who tuned out at 0:40 said: “I already got it, they didn’t need to explain.” “That’s where it lost me.”

which moment tested best?

The closing shot. It lands with every segment, and it’s the moment people mentioned most when asked what they remembered.

Welcome to your plan.

“We have a big decision coming and we need to hear from the people it affects.”

see how we test your video

step 01

choose your tested audience

your core audience

the ones you’re missing

the ones you’re losing

We recruit the people your decision depends on.

Multiple panels field at once without duplicate respondents.

Don’t worry about bad respondents. We catch that in real time, so every reaction is a real one.

26M+

vetted respondents

30+

countries fielded

duplicate respondents

24/7

quality detection

damsel

film

3K+ respondents

2+ countries

step 02

kickoff

Get from kickoff to fielding in as quick as 24 hours.

Understand how people react before you decide.

goal 01

Find the moments worth keeping.

goal 02

Know which audience to prioritize.

goal 03

A request form quicker than email auto-prices your study and books the kickoff call.

step 03

fielding

Fielding that hits the right quotas, securely.

We field until every quota is hit, so you capture the right data from the right people.

your video · react while you watchdrm · watermarked

respondent 4471 · mobile

14:22 / 42:10

step 04

results

Your audience live reacts using our Sentiment Dial. We’ll tell you why.

You see every moment the audience leaned in, and every moment you lost them, while there is still time to change course.

max norm

min norm

0011230

😳😍🥱🤨

segment A

segment B

This is the moment that lands with every segment. Build around it.

dianne kamin

director, APAC consumer insights

Attention drops the moment the voiceover explains what people had already understood visually. Rec. cutting the line and holding the shot.

nina goetzen

consumer insights manager

step 05

reporting

Let’s get deliverables to your stakeholders.

We don’t dump data. We tell stories.

Pilotly’s researchers turn your data into a report in your stakeholders’ language.

Benchmarked against norms where they exist, in your custom format, delivered in days.

Talk to your study in plain language.

and ask it anything

where do people tune out?

At 0:40, when the voiceover explains the idea. Sentiment falls 1.9× the norm and only half recover by the end.

don’t leave just yet

come to the Pilotly side

There’s more we can test for you.

Concept testing

use case

A/B testing

methodology

Audience & landscape mapping

use case

Virtual focus groups

methodology

Simulated environments

methodology

Brand lift studies

use case

Ready when your video is.

Book a demo and we’ll walk this exact study through with your team.

book a demo tell us about a new project