18–34s in Brazil and the US, together about 40% of the addressable audience. They’re the most open to a new option.

Awareness is highest in the US and UK. Consideration is highest in Brazil. Japan trails on both but leads on perception.

18–34: “I’d switch if it cost less.” 35–54: “I’m happy with what I have, but I’d look.”

Welcome to your plan.

“What does the market look like in 5 countries?”

see how we read your market

step 01

choose your tested audience

your core audience

the ones you’re missing

the ones you’re losing

We recruit the people your decision depends on.

Multiple panels field at once without duplicate respondents. Field in every market at once, with surveys localized for each one.

Don’t worry about bad respondents. We catch that in real time, so every reaction is a real one.

26M+

vetted respondents

30+

countries fielded

duplicate respondents

24/7

quality detection

damsel

film

3K+ respondents

2+ countries

step 02

kickoff

Get from kickoff to fielding in as quick as 24 hours.

Size the audience in every market.

goal 01

See how perception differs by country.

goal 02

Find the white space no one owns yet.

goal 03

A request form quicker than email auto-prices your study and books the kickoff call.

We localize your survey for every market.

step 03

fielding

Fielding that hits the right quotas, in every market.

We field until every quota is hit, so you capture the right data from the right people.

fielding: complete

300/300 respondents

women 18-24

men 18-24

all 35-54

core audience

soft quotas
open

step 04

results

Answers by segment, benchmarked against the norm.

Every result is read against norms, so you know what’s strong, what’s average, and where the gap is.

segment:

market:

vs norm:

awareness

perception

positioning

consideration

segment size

white space

norm · illustrative example, index out of 100

step 05

reporting

Let’s get deliverables to your stakeholders.

We don’t dump data. We tell stories.

Pilotly’s researchers turn your data into a report in your stakeholders’ language.

Benchmarked against norms where they exist, in your custom format, delivered in days.

Talk to your study in plain language.

and ask it anything

where’s the white space?

Younger audiences want a lower-cost option and no one owns it yet. That segment is about a third of the market.

don’t leave just yet

come to the Pilotly side

There’s more we can test for you.

Concept testing

use case

A/B testing

methodology

Moment-by-moment video testing

methodology

Brand lift studies

use case

Virtual focus groups

methodology

Simulated environments

methodology

Ready when your next big decision is.

Book a demo and we’ll walk this exact study through with your team.

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