compare to genre norm

Against 42 comparable dramas this cut indexes 108 on overall sentiment but 91 on pacing. The scene-14 dip is 2.3× deeper than the genre average — everything else sits inside the norm band.

Under-25s were harshest on the midpoint: “I almost stopped watching here.” “The reveal took too long.” “Loved the ending though.” 71% still said they’d watch episode two.

which character tested best?

Nadia leads on likeability (+3.4) and drives the strongest recovery after the dip. Emmett polarises: +4.1 with 35+, −0.8 with 18–24s.

Welcome to your plan.

“Our last product launch underperformed. The data tells us 'people didn't engage' — we need to understand why.”

see how we test episodes

step 01

choose your tested audience

casual streamers

comedy fans

binge viewers

We recruit the viewers your show is made for.

Multiple panels field at once without duplicate respondents.

Don’t worry about bad respondents. We catch that in real time, so every reaction is a real one.

26M

vetted respondents

30+

countries fielded

duplicate respondents

24/7

quality detection

damsel

film

3K+ respondents

2+ countries

step 02

kickoff

Get from kickoff to fielding in as quick as 24 hours.

Understand why the pilot underperformed with 18–24s.

goal 01

Find the moments worth keeping in the recut.

goal 02

Know which audience to market season one to.

goal 03

A request form quicker than email auto-prices your study and books the kickoff call.

step 03

fielding

Fielding that hits the right quotas, securely.

We field until every quota is hit, so you capture the right data from the right viewers.

episode 1 — rough cut · react while you watchdrm · watermarked

viewer 4471 · mobile

14:22 / 42:10

step 04

results

Your viewers live react using our Sentiment Dial. We’ll tell you why.

You see every moment the audience leaned in, and every moment you lost them, while there is still time to recut.

max norm

min norm

0011230

😳😍🥱🤨

drama watchers 18-24

men 25-35

Highest sustained point in the episode, holding across all four segments. This is your moment — and it’s the reaction shot, not the reveal, so cut the promo two beats later than you’d expect.

dianne kamin

director, APAC consumer insights

Attention drops the moment the voiceover starts explaining the benefit. Viewers had already understood it visually. Rec. cutting the line and holding the shot.

nina goetzen

consumer insights manager

step 05

reporting

Let’s get deliverables to your stakeholders.

We don’t dump data. We tell stories.

Pilotly’s media sector experts across nine markets turn your data into a report in your stakeholders’ language.

All benchmarked against genre norms, in your custom format, delivered in days.

Talk to your study in plain language.

and ask it anything

where did we lose the 18–24s?

Scene 14, at the 22-minute mark. Sentiment falls 2.3× the genre average and only 41% recover by the act break.

don’t leave just yet

come to the Pilotly side

We support media & entertainment in several ways.

Trailer & marketing testing

use case

Concept testing

use case

Pilot & episodic screening

methodology

Virtual focus groups

methodology

Brand lift studies

methodology

Simulated environments

use case

Ready when your cut is.

Book a demo and we’ll walk this exact study through, from kickoff to the story your stakeholders hear.

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