Comp title 1 is chosen more often (41% vs 34%). Viewers say its art makes the genre obvious at a glance; yours reads as a drama when the show is a thriller.

Against comparable key art tested in a streaming row, yours indexes 118 on noticed and 96 on chosen. Breakthrough is strong; the gap is in conversion.

quotes on the thumbnail

“The face pulled me in, but I couldn’t tell what kind of show it was.” “Looks expensive. I’d want the trailer first.”

Welcome to your plan.

“Will our key art stand out on the platform?”

see how we test it in the wild

step 01

choose your tested audience

casual streamers

comedy fans

binge viewers

We recruit the viewers your show is made for.

Multiple panels field at once without duplicate respondents.

Don’t worry about bad respondents. We catch that in real time, so every reaction is a real one.

26M

vetted respondents

30+

countries fielded

duplicate respondents

24/7

quality detection

damsel

film

3K+ respondents

2+ countries

step 02

kickoff

Get from kickoff to fielding in as quick as 24 hours.

Know if the key art gets noticed in a crowded row.

goal 01

Find which version gets chosen.

goal 02

See what beats us, and why.

goal 03

A request form quicker than email auto-prices your study and books the kickoff call.

step 03

fielding

Fielded where your viewers actually see it.

Your asset sits inside a realistic environment, surrounded by the clutter it will compete with.

your title among real-looking competitorssimulated

because you watched · trending now

title

your key art

title

step 04

results

See what gets noticed, and what gets chosen.

Your asset is read inside the environment it’ll live in, so you know if it breaks through the clutter, not just if it’s liked.

environment:

show:

vs competitors:

home screen · because you watched

your key art

78% noticed

comp title 1

64% noticed

comp title 2

52% noticed

comp title 3

41% noticed

comp title 4

36% noticed

illustrative example · noticed = picked out unprompted; chosen = selected to watch or buy

step 05

reporting

Let’s get deliverables to your stakeholders.

We don’t dump data. We tell stories.

Pilotly’s media sector experts across nine markets turn your data into a report in your stakeholders’ language.

All benchmarked against genre norms, in your custom format, delivered in days.

Talk to your study in plain language.

and ask it anything

did our asset get noticed?

Yes, picked out ahead of 4 of 5 competitors in the row, but it trails on being chosen.

don’t leave just yet

come to the Pilotly side

We support media & entertainment in several ways.

Trailer & marketing testing

use case

Concept testing

use case

Pilot & episodic screening

methodology

Virtual focus groups

methodology

Brand lift studies

use case

Streaming release testing

use case

Ready when your campaign is.

Book a demo and we’ll walk this exact study through, from kickoff to the story your stakeholders hear.

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