About 1 in 4 drama viewers say they’d definitely watch, which puts it in the top third of concepts tested in the genre.

“One hospital, one winter, eight episodes.” Only 12% highlighted it, and several said it made the show sound small.

compare to past concepts

Against 60 past drama concepts, it indexes 112 on appeal and 104 on audience fit. Tone sits right at the norm.

Welcome to your plan.

“We have a logline and a treatment; is there an audience?”

see how we test ideas

step 01

choose your tested audience

casual streamers

comedy fans

binge viewers

We recruit the viewers your show is made for.

Multiple panels field at once without duplicate respondents.

Don’t worry about bad respondents. We catch that in real time, so every reaction is a real one.

26M

vetted respondents

30+

countries fielded

duplicate respondents

24/7

quality detection

damsel

film

3K+ respondents

2+ countries

step 02

kickoff

Get from idea to something people can react to.

Find out who this idea is for.

goal 01

Know which lines land and which to cut.

goal 02

Size the market before we commit.

goal 03

A request form quicker than email auto-prices your study and books the kickoff call.

step 03

fielding

From the page to something people can react to.

We turn your concept into A/V with AI voiceover and music, reviewed by our team, then field it to the right viewers.

concept · sample pilot · react while you listendrm · watermarked

viewer 4471 · mobile

14:22 / 42:10

step 04

results

Hear how your idea lands, line by line.

Viewers react to your concept as they listen, then mark the lines that land and rank the phrases that sell it.

max norm

min norm

0011230

😳😍🥱🤨

drama watchers 18-24

men 25-35

The logline’s second half is the high point, holding across every segment. Lead the pitch with “no one will miss.”

dianne kamin

director, APAC consumer insights

Interest dips through the tone paragraph. Viewers already had the premise; cut it to one line.

nina goetzen

consumer insights manager

step 05

reporting

Let’s get deliverables to your stakeholders.

We don’t dump data. We tell stories.

Pilotly’s media sector experts across nine markets turn your data into a report in your stakeholders’ language.

All benchmarked against genre norms, in your custom format, delivered in days.

Talk to your study in plain language.

and ask it anything

who is this idea for?

Strongest with 25–34s who watch comparable medical and legal dramas. The opening line tests best.

don’t leave just yet

come to the Pilotly side

We support media & entertainment in several ways.

Trailer & marketing testing

use case

Streaming release testing

use case

Pilot & episodic screening

methodology

Virtual focus groups

methodology

Brand lift studies

use case

Simulated environments

methodology

Ready when your idea is.

Book a demo and we’ll walk this exact study through, from kickoff to the story your stakeholders hear.

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