A wins casual streamers and lapsed viewers. Genre fans rate B higher (+0.8), but their intent barely moves, so A runs in the broad buy.

Show the lead earlier and say the date. B opens on mood; 22% are gone by 0:07. Viewers who stayed loved it: “Looks great. What is it, and when?”

Against 52 comparable premiere promos, A indexes 116 on tune-in intent and 112 on title linkage. B sits on the norm for recall and below it for intent.

Welcome to your plan.

“We cut three promos for Friday’s premiere. We need to know which one makes people tune in.”

see how we test your promos

step 01

choose your tested audience

genre fans

casual streamers

lapsed viewers

Same audience spec sees every version.

One audience spec. Each cell sees one version of the experience.

Don’t worry about bad respondents. We catch that in real time, so every reaction is a real one.

26M

vetted respondents

30+

countries fielded

0

duplicate respondents

24/7

quality detection

out friday

promo test

3 versions

1.8K respondents

step 02

kickoff

Get from kickoff to fielding in as quick as 24 hours.

Pick the promo that drives tune-in.

goal 01

Know which promo wins which audience.

goal 02

Find the beat that sells the show.

goal 03

A request form quicker than email auto-prices your study and books the kickoff call.

step 03

fielding

One promo per cell, in a real ad break.

Each viewer sees one promo only, mid-show and between real ads, so the difference in the results is the cut.

3 promos · one cell eachmonadic

Qs

the show plays

adspromo Aads

the show resumes

Qs

A again

adspromo Bads

the show resumes

Qs

B again

adspromo Cads

the show resumes

Qs

C again

Qs

1 pre-surveyscreener and blinded awareness
2 in-context exposureeach promo in a real ad break, to its own cell
3 natural recallunaided recall, intent and key measures
4 forced exposurethe promo replayed for diagnostics
5 post-surveyfind the winner and how to improve it

step 04

results

Know which version to launch, and what to fix first.

Every promo is read against the same audience and against genre norms, so you know which one to put in the break, and why.

cell:

audience:

confidence:

recommendation

from the research report · senior researcher, media & entertainment

Launch promo A“It sells the premise in the first ten seconds and the date in the last five.”

Tune-in intent 42% in Cell A vs. 33% in Cell B (+9 pts, 84th percentile).
79% of Cell A ad recallers name the show.
A wins casual streamers, the audience the premiere needs.

tune-in intent42%cell Acell B 33%
+9 pts · 84th pct

ad recall66%cell Acell B 54%
+12 pts · 76th pct

view-through74%cell Acell B 61%
+13 pts · 79th pct

title linkageFORCED79%cell Acell B 62%
+17 pts · 87th pct

Watch-outs

2 risks

Only 36% recall the premiere date. Most remember the show, not when it starts.
With genre fans, the lift is not significant (+3 pts). They were coming anyway.

Additional recommendations

before launch

Put the date on screen for the last five seconds, not only in voiceover.see evidence →
Weight the buy toward casual streamers.see evidence →
Open on the 0:07 reveal, where B loses 22% of viewers.see evidence →

Examples shown. We’ll work with you to pick the KPIs that matter most to your team.

step 05

reporting

Let’s get deliverables to your stakeholders.

We don’t dump data. We tell stories.

Pilotly’s media sector experts across nine markets turn every cell into a report in your stakeholders’ language.

All benchmarked against genre norms, in your custom format, delivered in days.

Talk to your study in plain language.

and ask it anything

which promo wins?

Promo A. It leads tune-in intent by 9 points and title linkage by 17. C is the most liked and the least remembered.

don’t leave just yet

come to the Pilotly side

We support media & entertainment in several ways.

Trailer & marketing testing

use case

Concept testing

use case

Pilot & episodic screening

methodology

Virtual focus groups

methodology

Brand lift studies

use case

Streaming release testing

use case

Welcome to your plan.

Same audience spec sees every version.

Get from kickoff to fielding in as quick as 24 hours.

One promo per cell, in a real ad break.

Know which version to launch, and what to fix first.

recommendation

Watch-outs

Additional recommendations

Let’s get deliverables to your stakeholders.

Trailer & marketing testing

Concept testing

Pilot & episodic screening

Virtual focus groups

Brand lift studies

Streaming release testing

Ready when your promos are.