Season 1 completers aged 18–34, about 40% of the audience. They rate the roommate highest and are most likely to return.

Character equity indexes 114 against comedy norms. Intent to return sits at the norm; satisfaction is just below it.

Completers: “The roommate is the show.” Lapsed viewers: “The landlord storyline lost me.” Aware-only: “I’d try it if I knew it was a comedy.”

Welcome to your plan.

“Which characters are working in season 1?”

see how we read your market

step 01

choose your tested audience

casual streamers

comedy fans

binge viewers

We recruit the viewers your show is made for.

Multiple panels field at once without duplicate respondents.

Don’t worry about bad respondents. We catch that in real time, so every reaction is a real one.

26M

vetted respondents

30+

countries fielded

duplicate respondents

24/7

quality detection

damsel

film

3K+ respondents

2+ countries

step 02

kickoff

Get from kickoff to fielding in as quick as 24 hours.

Know which characters carry the show.

goal 01

See who is coming back for season two.

goal 02

Hear why, in viewers’ own words.

goal 03

A request form quicker than email auto-prices your study and books the kickoff call.

We’ll handpick follow-up participants from your survey.

step 03

fielding

Fielding that hits the right quotas, in every market.

We field until every quota is hit, so you capture the right data from the right viewers.

fielding: complete

300/300 respondents

women 18-24

men 18-24

all 35-54

genre fans

soft quotas
open

step 04

results

Answers by segment, benchmarked against the norm.

Every result is read against genre norms, so you know what’s strong, what’s average, and where the gap is.

segment:

vs norm:

satisfaction

character equity

intent to return

recommendation

segment fit

what’s next

norm · illustrative example, index out of 100

step 05

reporting

Let’s get deliverables to your stakeholders.

We don’t dump data. We tell stories.

Pilotly’s media sector experts across nine markets turn your data into a report in your stakeholders’ language.

All benchmarked against genre norms, in your custom format, delivered in days.

Talk to your study in plain language.

and ask it anything

which character carries the show?

The roommate. She leads on character equity with every segment and is the top reason viewers give for coming back.

don’t leave just yet

come to the Pilotly side

We support media & entertainment in several ways.

Trailer & marketing testing

use case

Concept testing

use case

Pilot & episodic screening

methodology

Virtual focus groups

methodology

Brand lift studies

use case

Simulated environments

methodology

Ready when your next big decision is.

Book a demo and we’ll walk this exact study through, from kickoff to the story your stakeholders hear.

book a demo tell us about a new project