Couples managing money together, about a third of respondents. They rank shared budgets first and are the most likely to switch for it.

Satisfaction sits at the benchmark. Feature demand for shared budgets indexes 121, the highest of anything tested.

New users: “I just want to see where it all goes.” Power users: “Let me share a budget with my partner.” Churned: “Setup took too long.”

Welcome to your plan.

“Which features should we build next?”

see how we read your market

step 01

choose your tested audience

first-week sign-ups

power users

churned subscribers

We recruit the users your product is made for.

Multiple panels field at once without duplicate respondents.

Don’t worry about bad respondents. We catch that in real time, so every reaction is a real one.

26M+

vetted respondents

30+

countries fielded

duplicate respondents

24/7

quality detection

streaming app

onboarding flow

40 sessions

40 participants

step 02

kickoff

Get from kickoff to fielding in as quick as 24 hours.

Know which features users want most.

goal 01

See how needs differ by segment.

goal 02

Find what would make people switch to us.

goal 03

A request form quicker than email auto-prices your study and books the kickoff call.

step 03

fielding

Fielding that hits the right quotas, in every market.

We field until every quota is hit, so you capture the right data from the right users.

fielding: complete

300/300 respondents

women 18-24

men 18-24

all 35-54

new users

soft quotas
open

step 04

results

Answers by segment, benchmarked against the norm.

Every result is read against benchmarks, so you know what’s strong, what’s average, and where the gap is.

segment:

vs norm:

needs

priorities

satisfaction

switching triggers

feature demand

segment size

norm · illustrative example, index out of 100

step 05

reporting

Let’s get deliverables to your stakeholders.

We don’t dump data. We tell stories.

Pilotly’s researchers turn your data into a story your product, design, and growth teams can act on.

With clips and verbatims in users’ own words, in your custom format, delivered in days.

Talk to your study in plain language.

and ask it anything

where’s the white space?

Newer users want shared budgets and no competitor offers them yet. That segment is about a third of your base.

don’t leave just yet

come to the Pilotly side

We support product teams in several ways.

Product video testing

use case

Feature concept testing

use case

Design A/B testing

methodology

In-depth interviews

methodology

Virtual focus groups

methodology

App store asset testing

use case

Ready when your roadmap is.

Book a demo and we’ll walk this exact study through with your product, design and growth teams.

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