Insights Off-Site: Marketing With Social Equity In Mind
A deep dive into marketing and messaging around social justice with industry leaders in the space.
- Pilotly Insights
- November 16 2020
This episode of Fuel Cycle's 'Finding the Edge' podcast series explores how James Norman created Pilotly and why it's truly scalable to the needs of researchers and content creators alike.
It seems that any article discussing TV Pilot testing must necessarily reference the fact that seinfeld did not perform well when it was first screened for a small focus group, so I figure I’ll just come out of the gate with it: sometimes the initial pilot test results aren’t an indicator of the television show’s success.