What are you testing?
Pick the situation that fits. Each one opens the approach we’d actually run.
Where to start
Testing concepts
concept testing
Testing episodes & films
longform / episode testing
Testing trailers, promos & ads
ad & creative effectiveness
Testing an experience
experience / environment testing
Exploring a market
landscaping / market discovery
Understanding your brand
brand research
Researching your games effort
games research
- 01see the plan
Ad & Creative Effectiveness
Does the ad work — and does the placement pay off?
- 02see the plan
Marketing Materials
Which creative cuts through and drives intent?
- 03see the plan
Brand Research
Is the brand resonating — and with whom?
- 04see the plan
Longform / Episode Testing
Will this land with its intended audience?
- 05see the plan
Concept Testing
Is this idea worth making — and how do we sharpen it before we spend?
- 06see the plan
Games Research
What should your games effort build next — and does the experience keep players?
- 07see the plan
Experience / Environment Testing
Does the experience work the way real users expect?
- 08see the plan
Landscaping / Market Discovery
Where's the whitespace, and who's the audience for it?
Agencies and ad-sales teams prove creative works — in context, not in the abstract.
Can we test the work before the shoot?
Yes. Boards screen as stills and animatics as video, and rough and finished cuts stream securely. One survey covers every stage, so board, animatic and cut score against each other before the production budget is spent.
How do you show a client which execution to run?
Each viewer sees one execution only, between real ads, and every cell has the same audience, so the difference in the results is the work. Your client sees a winner and the reason for it.
Do you test branded content?
Yes. For Mars Reel's Skills Challenge with Pizza Hut, we measured how a four-and-a-half-minute branded video landed with a sports audience, moment by moment, and whether it moved favorability and intent to order.
How quickly can a study be in field?
As quick as 24 hours from kickoff. We review your goals, design the study with you, and fielding starts as soon as your assets land.
Who are the respondents?
Vetted people from a panel of 26M+ across 30+ markets, recruited to your spec. Several panels field at once without duplicates, bad respondents are caught in real time, and in-person recruitment fills in where online sample runs thin.
Is our content secure while it is being tested?
Yes. Video streams through a secure player with DRM, screenshot prevention and a forensic watermark tied to each viewer, on an MPA- and TPN-certified platform.
How much does a study cost?
Every study is priced to its scope: the audience, the markets, the method and what you get at the end. You see a quote before anything starts, and teams that run studies often can work from one rate card, so each new study is a purchase order, not a new contract.
Ready before the shoot is.
Book a demo and we’ll design the study around your client’s brief.