What are you testing?
Pick the situation that fits. Each one opens the approach we’d actually run.
Where to start
Testing concepts
concept testing
Testing episodes & films
longform / episode testing
Testing trailers, promos & ads
marketing materials
Testing an experience
experience / environment testing
Exploring a market
landscaping / market discovery
Understanding your brand
brand research
Researching your games effort
games research
- 01see the plan
Experience / Environment Testing
Does the experience work the way real users expect?
- 02see the plan
Concept Testing
Is this idea worth making — and how do we sharpen it before we spend?
- 03see the plan
Landscaping / Market Discovery
Where's the whitespace, and who's the audience for it?
- 04see the plan
Longform / Episode Testing
Will this land with its intended audience?
- 05see the plan
Marketing Materials
Which creative cuts through and drives intent?
- 06see the plan
Ad & Creative Effectiveness
Does the ad work — and does the placement pay off?
- 07see the plan
Games Research
What should your games effort build next — and does the experience keep players?
- 08see the plan
Brand Research
Is the brand resonating — and with whom?
Product teams pre-build-validate new experiences inside working replicas before they ship.
Can you test a product experience before it ships?
Yes. Real users who match your target segments use a working replica of your product, not a mockup, where they browse, click and play, with A/B cells and the full journey captured.
Can we talk to users about why they churned?
Yes. We hand-pick the users you will talk to, and our moderators lead every session on ReelChat while your team watches live. You get themes, quotes and a highlight reel your product, design and growth teams can share.
Do you test games?
Yes. Players try the game in a realistic environment, then sit down for one-on-one interviews, and we map where your IP has room to grow.
How quickly can a study be in field?
As quick as 24 hours from kickoff. We review your goals, design the study with you, and fielding starts as soon as your assets land.
Who are the respondents?
Vetted people from a panel of 26M+ across 30+ markets, recruited to your spec. Several panels field at once without duplicates, bad respondents are caught in real time, and in-person recruitment fills in where online sample runs thin.
Is our content secure while it is being tested?
Yes. Video streams through a secure player with DRM, screenshot prevention and a forensic watermark tied to each viewer, on an MPA- and TPN-certified platform.
How much does a study cost?
Every study is priced to its scope: the audience, the markets, the method and what you get at the end. You see a quote before anything starts, and teams that run studies often can work from one rate card, so each new study is a purchase order, not a new contract.
Ready when your release is.
Book a demo and we’ll design the study around your product and your users.