What are you testing?
Pick the situation that fits. Each one opens the approach we’d actually run.
Where to start
Testing concepts
concept testing
Testing episodes & films
longform / episode testing
Testing trailers, promos & ads
marketing materials
Testing an experience
experience / environment testing
Exploring a market
landscaping / market discovery
Understanding your brand
brand research
Researching your games effort
games research
- 01see the plan
Longform / Episode Testing
Will this land with its intended audience?
- 02see the plan
Marketing Materials
Which creative cuts through and drives intent?
- 03see the plan
Concept Testing
Is this idea worth making — and how do we sharpen it before we spend?
- 04see the plan
Ad & Creative Effectiveness
Does the ad work — and does the placement pay off?
- 05see the plan
Games Research
What should your games effort build next — and does the experience keep players?
- 06see the plan
Brand Research
Is the brand resonating — and with whom?
- 07see the plan
Experience / Environment Testing
Does the experience work the way real users expect?
- 08see the plan
Landscaping / Market Discovery
Where's the whitespace, and who's the audience for it?
Trusted by the biggest streamers, studios, and networks — recurring slate work across 30+ markets.
How do you measure how audiences react to an episode or film?
Viewers react moment by moment on a sentiment dial while they watch, with reactions and tune-outs that tell you why they left. You see every moment they leaned in and every moment you lost them, while there is still time to recut.
Can you test a show before it is made?
Yes. Scripts, loglines and treatments become testable audio and video with AI voiceover and music, reviewed by our team, then go to the right viewers. You hear how the idea lands, line by line, before production.
Can you test a whole season?
Yes. Viewers watch episodes in order, the way they would at home, and dial traces across every episode show where momentum builds and where viewers drop off.
Can you run alongside our in-person screenings?
Yes. An online sample screens the same cut at the same time as your theater audience, so you get a national read next to the room you were in.
How quickly can a study be in field?
As quick as 24 hours from kickoff. We review your goals, design the study with you, and fielding starts as soon as your assets land.
Who are the respondents?
Vetted people from a panel of 26M+ across 30+ markets, recruited to your spec. Several panels field at once without duplicates, bad respondents are caught in real time, and in-person recruitment fills in where online sample runs thin.
Is our content secure while it is being tested?
Yes. Video streams through a secure player with DRM, screenshot prevention and a forensic watermark tied to each viewer, on an MPA- and TPN-certified platform.
How much does a study cost?
Every study is priced to its scope: the audience, the markets, the method and what you get at the end. You see a quote before anything starts, and teams that run studies often can work from one rate card, so each new study is a purchase order, not a new contract.
Ready when your cut is.
Book a demo and we’ll design the study around your show, film or trailer.